Philipp Barth – freelance copywriter based in Berlin.
At a glance: 13 years copywriter and Creative Director at Jung von Matt, 100+ awards, author of three marketing books, ADC member.
Selected clients: BMW • Mercedes-Benz • IWC.
Focus areas: Accessories • Mobility • Finance • Real Estate • Viral Marketing • Claims & Namings
Audiences don’t want a thousand dry facts – they want a compelling story.
– Philipp Barth
PEOPLE LOVE STORIES, NOT BULLET POINTS.
I turn dry information into engaging narratives with a clear message. That sparks emotion, builds trust and measurably increases appeal.
My clients win customers – and awards:
- Most effective campaign (Best of Show, AME New York)
- Effie Germany: Gold, Silver, 2× Bronze
- German Brand Award: 2× Winner
Want your communications to drive business? Me too. Just send me an email.
CAREER
Since 2016: freelance copywriter
2015: Executive Creative Director at ressourcenmangel (Berlin, Hamburg, Dresden, Stuttgart)
2001–2014: Copywriter, Senior Copywriter, Creative Director and Managing Director Creation at Jung von Matt (Munich, Hamburg, Stuttgart)
2000–2001: Copywriter at Rempen & Partner, Munich
Memberships:
Art Directors Club Germany • D&AD (British Design & Art Direction)
Work sample: the launch of the Mercedes-Benz SLR McLaren Stirling Moss:
FREELANCE COPYWRITER – SERVICES
How I can help. My core services:
Storytelling & brand copy (SEO & local SEO) → drives visibility, attention, substance and enthusiasm
Brand communication (idea, concept, campaign) → connects to real life, supports and inspires your audience
C-level communication (speeches, narratives, emails, social) → clear leadership internally and externally
Claims & namings (brandlines & name ideas) → strategically positioned, memorable and on point
Creativity is intelligence having fun.
– Albert Einstein
CLIENTS & BRANDS
I’ve been lucky to work for brands with real fame and magnetism. I also enjoy partnering with brands that may not be big – but are brilliant.
MOBILITY
BMW (incl. 6 Series, 7 Series, X5, Z4, M6, electric), Mercedes-Benz (incl. SL, SLK, CLS, SLR), McLaren (SLR McLaren Stirling Moss), AMG (incl. SLS AMG Roadster, Gullwing), Audi, Porsche, Sixt, Deutsche Bahn, Sportgarage Berlin – private collection
ACCESSORIES & FASHION
IWC International Watch Company, Samsung, Silhouette Eyewear, Gebr. Heinemann duty-free stores, Ludwig Beck, Mey, Sandro Paris, Breuninger, MANUFAKTURWERK
FINANCE & INSURANCE
L-Bank (State Bank of Baden-Württemberg), VALUERENT CAPITAL, Mercedes-Benz Bank, Global Gold AG, DZ HYP, DKB, LBBW, Wüstenrot, Afilio, Oakfin Partners, Fischer tax consultancy, Sparkasse
REAL ESTATE
JLL Jones Lang LaSalle Residential Development, PREMIUM Immobilien
CONSULTING
Platinion (BCG) – The IT Architects, STAUFEN AG, Part of Accenture – OPEX consulting, TIBA Management Consulting
IN THE MEDIA
Further references available on request.
FREELANCE COPYWRITER IN GERMANY — AWARDS
CREATIVE AWARDS
CANNES LIONS 2× Gold, 3× Silver, 1× Bronze, 8× Shortlist
CLIO AWARDS 2× Silver, 4× Bronze, 3× Finalist
ADC GERMANY 3× Silver, 15× Bronze, 27× Distinction
ADC OF EUROPE 1× Gold, 4× Nomination
NY FESTIVALS 1× Gold, 3× Silver, 4× Bronze, 25× Finalist
THE ONE SHOW 1× Silver, 1× Merit Award, 1× Finalist
D&AD 1× Pencil, 3× In-Book
LEADAWARDS 2× Gold (Ad Text of the Year for IWC “Fish”), 2× Merit
EUROBEST 3× Silver, 2× Bronze, 5× Finalist
INTERNATIONAL BMW AWARD 2× Gold
LIA Silver, 2× Finalist
DMMA ONLINESTAR 1× Bronze, 1× Nomination
GERMAN PRIZE FOR ONLINE COMMUNICATION Winner
MISC.: LÜRZER’S ARCHIVE, ANNUAL MULTIMEDIA, DIE KLAPPE, DAS PLAKAT, DIE ANZEIGE, IAAA, DDP — and less important things.
EFFECTIVENESS AWARDS
EFFIE GERMANY 1× Gold, 1× Silver, 2× Bronze
AME (ADVERTISING & MARKETING EFFECTIVENESS, NY) 1× Best of Show, Grand Award, 1× Platinum Trophy, 3× Gold, 1× Shortlist
BEST BRANDS / MARKEN AWARD: 2× Growth Brand winner, 1× n
Drop me a short email. I’m looking forward to hearing from you.
FAQs
Frequently asked questions
What’s your main focus?
Storytelling and brand copy for premium audiences. I craft vivid stories for people and brands that stick – and increase desirability. SEO- and location-optimized.
Which industries do you know well?
Finance, banking, insurance, real estate, mobility, accessories & fashion.
Can you share references?
Gladly. A selection: Mercedes-Benz, BMW, McLaren, AMG, Porsche, Audi, IWC, Samsung, L-Bank, JLL Jones Lang LaSalle Residential Development.
What do you charge?
Fees depend on scope and timing. Fixed-price projects or day rate – both possible.
What’s the impact?
New customers, revenue, success. My clients have won the German Brand Award (Growth) twice, Gold/Silver/2× Bronze at Effie Germany, and Best of Show at the AME Awards in New York. Side note: I’ve collected 100+ creative awards, including six Cannes Lions.
How do we work together?
We start with a briefing or kick-off. You’ll get a written quote and an initial proposal. After one feedback round I finalize the copy.
How fast can you deliver?
Smaller projects typically take two to five business days. Larger sites or campaigns depend on the agreed plan. Express is possible if my schedule allows.
How can I reach you?
Email me at info@philippbarth.com
FREELANCE COPYWRITER IN GERMANY — MORE WORK SAMPLES
Here are some examples of my work as a freelance copywriter in Berlin. Enjoy.
“DHL IS FASTER”-VIRAL.
UPS, TNT AND DPD ADVERTISE FOR DHL.
We sent with the competitor’s of DHL cooled, black parcels with thermo-active foil. In the vans, the parcels changed. Now they said:”DHL is faster”. The delivery addresses were located in the city centre and were not so easy to find. So the couriers wandered around – advertising for DHL. The video was clicked more than 5 million times in the first 5 days alone, was shown on television and was picked up by the media worldwide.
CREDITS – Agency: Jung von Matt/Neckar. Team: Holger Oehrlich, Kai Schmelzle, Jan-Erik Scheibner, Raphaela Sigg, Tom Lupo, Tim Steffan, Simone Müller, Susanne Barthel, Philipp Barth
“THE ACTROS TAXI”-VIRAL. VOLVO AND MAN DRIVE MERCEDES.
The new Mercedes-Benz Actros truck really convinces everyone. Even the competition. We turned the truck into a taxi and picked up VOLVO and MAN employees who had just ordered a taxi. That’s how they got a test drive that they won’t forget so quickly. The video of the campaign quickly became a hit in the trucker community.
CREDITS – Agentur: Jung von Matt/Neckar. Team: Armin Jochum, Holger Oehrlich, Michael Zoelch, Alexander Seifritz, Thomas Zeller, Sven Kratzsch, Marisa Brüser, Judith Pfitzer, Susanne Vanselow, Denise Winter, Chris Wessner-Griesemann, Maik Ssyckor, Anja Geib, Simone Abel, Philipp Barth
MERCEDES-BENZ WORLD CHAMPIONSHIP CAMPAIGN
CREDITS – Agency: Jung von Matt/Neckar. Team: Peter Waibel, Holger Oehrlich, Michael Zoelch, Robert Herter, Sven Kratzsch, Nico Baumann, Michael Mack, Raphaela Sigg, Jonas Müller, Moritz Haenschen, Richard Pietsch, Matthias Hess, Lucas Rocha-Osis, Joao dos Santos aka Mr Santos, Mark Wilms, Martin Wenk, Julia Koerte, Yasemin Tekne, Jeanette Brauer, Manuel Colloseus, Darek Stoehr, Martina Raach, Tim Gutekunst, Alexandliane (Alexander Larsch & Liane Summers), Philipp Barth
GLOBAL BRAND CAMPAIGN: CLAIM AND CORE IDEA FOR MERCEDES-BENZ.
CRM, TRADE MARKETING, TVC, RADIO, PRINT, OUTDOOR, ONLINE AND EVENT.
MERCEDES-AMG
